Ascot Radiology is a private radiology practice located in Auckland, and was established in 1999.

 

This new identity reflects the significant technological changes in modern radiology. The logo is based on the four imaging methods used in diagnostic radiology (x-rays, ultrasound, magnetic resonance & gamma rays) and the digital acquisition of these images.

 

Here each imaging method is represented by a ‘pixel’ with the four pixels combining to produce a diagnosis.